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Pavers Birthday Celebrations at Fox Valley

14 April 2025

Pavers Shoes is delighted to announce the celebration of its first anniversary at Fox Valley shopping centre in north Sheffield. 

The celebrations will take place over the weekend of April 26th and 27th at the store which can be found in the piazza area at the busy shopping centre, next door to Ponti's Italian Kitchen. 

 Since opening its doors on April 15, 2024, Pavers has become the go-to destination for stylish and comfortable footwear. The store features renowned brands such as Fly Flot, Skechers, and Padders, as well as the ever-comfortable Bellissimo collection. 

The anniversary weekend promises a host of exciting activities for customers. Attendees can look forward to the opportunity to enter a prize draw to win a free pair of shoes every month for a year. 

 The Fox Valley store operates Monday to Saturday from 9:00 am to 6:00 pm, and on Sunday from 10:00 am to 4:00 pm. For more information about the anniversary events or to explore Pavers' extensive footwear collection, please visit the Fox Valley website at www.foxvalleysheffield.co.uk or contact the store directly at 0114 3491450. 

Join us at Pavers Shoes in Fox Valley on April 26th and 27th to celebrate a year of comfortable and stylish footwear, and to enjoy a weekend filled with fun, fashion, and fantastic offers. 

ENDS

photograph shows Sharon and Terri from Fox Valley Pavers. 

 Notes to Editors

Pavers is one of the UK’s leading shoe retailers, dedicated to creating footwear that combines comfort, durability and style. Pavers was founded in 1971 by Catherine Paver who, at the age of 43, took out a £200 bank loan to start selling footwear at homeware parties. 

Since then, the family-run business has grown into one of the most successful footwear retailers in the UK and Eire. Owning and operating the Jones Bootmaker and Herring Shoes brands, with a retail network of 185 stores nationwide and over 1,850 people in employment. 

In November 2024, Pavers launched their Feel Great Footwear brand platform. Feel Great Footwear is a celebration of real women who are living life to the full, comfortably and confidently. By repositioning and refreshing the Pavers brand, with a new logo, brand identity, photography as well as creative direction, Feel Great Footwear aims to champion women over 55 and recognise them in a space where they’re often forgotten. This followed research conducted by Pavers and YouGov which revealed only 19% of women over 55 felt represented by fashion brands and just 13% believing the fashion industry understands women their age. 

In 2020 Pavers were voted one of the Top 20 Re tailers in the country to work for (Retail Week/Glassdoor), were recognised in the Sunday Times’ Top Track 250, and won Best Footwear Retailer (Multiple) at the Drapers Awards. In 2023, they received a 3 Star accreditation from Best Companies reflecting their ‘world class’ levels of workplace engagement. 

Pavers are constantly seeking to reduce their environmental impact. Since 2021 they have been fully carbon neutral, and they also have one of the largest solar arrays in the North-East. 

Since 2018, Pavers have donated over £2m through its Foundation and actively supports causes in areas of health, education, community, and the environment via its employee grant application scheme, and donations made on behalf of the family. 

 www.pavers.co.uk

For further information, contact:

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Emailadmin@dransfield.co.uk

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