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Europe wide award for Trek team at Fox Valley

Europe wide award for Trek team at Fox Valley
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Europe wide award for Trek team at Fox Valley

24 February 2021

The team at Fox Valley’s Trek Bicycle store have been given a top company award for their excellent approach to hospitality and service throughout 2020.

The popular cycle store opened at the north Sheffield shopping centre in autumn 2017 and has traded safely throughout the UK wide lockdowns as an essential retailer.

The company has seen a huge rise in people choosing to hit the open road for pleasure as well as cycling to work - Government statistics show a 300% increase in cycling to work in recent months.

Cycling means less time stuck in traffic as well as feeling energised by the fresh air, it’s also better for the environment and people’s wellbeing.  Cycling can also have a positive effect on living costs, with a reduction in parking fees, fuel and vehicle maintenance. 

In the spring of 2020 Trek launched the #GoByBike campaign, encouraging people to replace journeys normally taken by car with their bike.  

The team at Trek Sheffield Fox Valley are committed to getting as many people enjoying the benefits of cycling as possible.  Giving great advice for newcomers, and in-depth knowledge for avid cyclists. 

Store manager Andy Cook said the whole team was delighted to be named Trek’s  “European Store of the Year” for 2020 and excelling at hospitality and service.  

Andy added: “2020 was a very tough year for everyone but thankfully we could all still exercise outdoors.

“We were busy servicing all the bikes that had been found at the back of garages, tucked behind the lawn mower and under the camping equipment!  We sold more Electric Bicycles than ever before, advised so many new cyclists on how to be safe, to maintain their bikes and where to cycle.

“We are proud to be more than just a bike shop, we want to inspire, empower and have fun along the way.”

The Fox Valley store is undergoing a major investment and refit later in the spring making a number of improvements for customers.

The store team has launched the Sheffield Lakeland Cycle Routes, an initiative with the Steel Valley Project. All routes can be found here:


For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644